If you’ve been looking into selling your house, chances are you’ve heard the word “wholesaling” pop up. Maybe you’ve even gotten a call from someone who says they’re a “wholesaler.” But what exactly does that mean? And more importantly — how does it affect you as a homeowner?

Let’s break it down simply and honestly.

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The Basics: What Wholesaling Is

At its core, wholesaling is when someone finds a property that could be a good deal for an investor and then connects that seller with a buyer.

Here’s how it usually works:

1. A wholesaler signs a contract with a homeowner who wants to sell.
2. Instead of buying the house themselves, the wholesaler finds another buyer (usually a cash investor, house flipper, or landlord).
3. The wholesaler assigns the contract to that buyer for a fee.

In short: the homeowner gets their house sold, the investor gets a property, and the wholesaler gets paid for putting the deal together.

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Where It Gets Confusing (and Sometimes Shady)

Here’s the catch: wholesalers aren’t always upfront about what’s happening. Sellers often think they’re selling directly to the person who called them — but in reality, that person might just be “flipping the contract” to someone else.

Sometimes wholesalers make 50% commissions on a deal, while the seller has no idea how much money is changing hands. That lack of transparency is one of the reasons this industry gets a bad name.

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The Honest Truth About Wholesaling

Done the right way, wholesaling can be a win-win. It connects sellers who need quick, hassle-free solutions with investors ready to buy. But when wholesalers hide what they’re doing, it creates mistrust — and homeowners feel taken advantage of.

We believe homeowners deserve clarity, not confusion. That’s why we explain the process, show you what your home is worth to an investor, and are 100% upfront about what we’d make if we help connect your deal.

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Should You Sell to a Wholesaler?

It depends on your goals.

• If you need a quick sale and don’t want to deal with repairs, showings, or waiting months on the market — wholesaling might actually help.
• If you want the absolute highest price and don’t mind waiting longer, a traditional listing could be better.
• If you’re overwhelmed by all the calls and contracts, we’d be happy to talk with you about what we have learned from our experience (without the sales pressure).

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The Bottom Line

Wholesaling is simply connecting sellers and buyers — but it matters how it’s done. You deserve someone who will be transparent, answer every question, and put your best interest first.

That’s what we’re here for: to cut through the noise, explain your options, and help you make the decision that’s right for you — whether that’s selling to an investor, listing your property, or not selling at all.

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👉 If you’re getting overwhelmed with calls about selling your house, reach out. Even if you never sell to us, we’ll talk with you understand what’s going on, review contracts, and point you in the right direction — for free.